The year is about to finish and companies wants to have a final impulse to close it with good numbers considering that Christmas has arrived, in addition to thinking about the year that is to come and in brand´s agendas and actions that will have to implement.
The last days of each annual exercise scenarios that will be lived are analyzed, and the ways to face them, of course. Consumers will be eager for new experiences, and thus, social media marketing forecasts will be marked, stores will adjust to the omnichannel and in turn establish the future in retail and social networks will also suffer improvements.
Therefore, Rob Jonas, who is SVP Revenue at Factual Inc, considers that there will be four elements to contemplate for all planning for 2017 in an appropriate manner.
Therefore, Rob Jonas, who is SVP Revenue at Factual Inc, considers that there will be four elements to contemplate for all planning for 2017 in an appropriate manner.
Facebook and google will be increasingly powerful online
The Internet is based on Google and Facebook according to information about its weight in the market, but we must consider the impact of these numbers on their brands and their actions. Both platforms dominating the market will affect what each brand will do.
The social network and the search engine will take a little over 60% of advertising market and will be strong, even though other competitors that will try to snatch them numbers.
Mobile data will become a key element
After it was said that mobile data are like 21st century oil, they will become more important. The value of the exact type of data used and where they come from will be considered, with Smartphones being the protagonist of that idea.
Day after day more information and more details such as localization and even other more specific will become a key element for the brands who are in searching for improving their advertising and its contents.
The end of transparency has arrived
Among advertiser’s complaints concerning about the handling of online advertising and what happens to it, arises the idea that there is a "obscurantism", causing missing data which are very useful for brands. They want to know how is the reception of their ads by the audience, and that is why they require more information.
That petition will have direct effect in the immediate future of online advertising, and Jonas believes that brands will be placed in less open positions to work with questionable advertising networks. For the coming year, low quality advertising networks will end, and also those who are not 100% transparent, becoming that way "one of the major blows in ecosystems tech history".
Agencies will be increasingly limited by what brands say
Since brands use the same information and the same contacts on a continuous way, they may have more weight in decision moments to elaborate the projects.
The brands will ask the agencies that the road map to follow contain procedures and very specific tools to the idea of the brand, which will cause agencies has less involvement.
With the changes being anticipated, the correct advice is necessary, and in MVP Business Strategy you will find experience and knowledge in the services that we offer you.
The Internet is based on Google and Facebook according to information about its weight in the market, but we must consider the impact of these numbers on their brands and their actions. Both platforms dominating the market will affect what each brand will do.
The social network and the search engine will take a little over 60% of advertising market and will be strong, even though other competitors that will try to snatch them numbers.
Mobile data will become a key element
After it was said that mobile data are like 21st century oil, they will become more important. The value of the exact type of data used and where they come from will be considered, with Smartphones being the protagonist of that idea.
Day after day more information and more details such as localization and even other more specific will become a key element for the brands who are in searching for improving their advertising and its contents.
The end of transparency has arrived
Among advertiser’s complaints concerning about the handling of online advertising and what happens to it, arises the idea that there is a "obscurantism", causing missing data which are very useful for brands. They want to know how is the reception of their ads by the audience, and that is why they require more information.
That petition will have direct effect in the immediate future of online advertising, and Jonas believes that brands will be placed in less open positions to work with questionable advertising networks. For the coming year, low quality advertising networks will end, and also those who are not 100% transparent, becoming that way "one of the major blows in ecosystems tech history".
Agencies will be increasingly limited by what brands say
Since brands use the same information and the same contacts on a continuous way, they may have more weight in decision moments to elaborate the projects.
The brands will ask the agencies that the road map to follow contain procedures and very specific tools to the idea of the brand, which will cause agencies has less involvement.
With the changes being anticipated, the correct advice is necessary, and in MVP Business Strategy you will find experience and knowledge in the services that we offer you.
Source:http://www.puromarketing.com/10/28021/tendencias-marcaran-publicidad-online.html
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