When you look at the logo of a brand or company you can look at a well done job, the result of hours and hours of work. To get that result you must start idea or concept creation and its correct execution.
For example, in the case of airline Emirates, it bases its institutional image on the national (concept) but identifying itself with something of the country does not make it nationalistic but aspirational and sophisticated (attributes) or the Arab world. The logo has a remarkable symbolic weight that falls on its typography and form (iconic translation).
Trajectory, professionalism, trust make up the attributes of an idea that will strategically determine a venture in which they know and define who they are as a company, what they offer and their route.
In a logo the concept will be shaped, and after that it would be presented in cards, folders, letterheads, packaging, etc., that is why the concept will define the communication of the project.
In this world if you want to create a successful logo there are no magic formulas to do it, but many cases and elements that have marked a correct construction may be followed.
• To have and elaborate surveys, graphs that have been used to promote service and product characteristics as well as competence´s data and global trends.
• To always have a designer who can control forms and communication in symmetry, but most of all a designer who are capable of solve problems such as a flexible and adaptable logo.
• When it is a product, marketing people and their vision are fundamental from the commercial point of view when defining virtues and characteristics of it to later translate it into an image for the client.
With those elements, the concept provides coherence to the message that wants to be given, strengthening it with similar content to differentiate it from the rest, and in MVP Business Strategy we can give you the advice you require.
http://www.gestiopolis.com/logotipo-profesional/
In this world if you want to create a successful logo there are no magic formulas to do it, but many cases and elements that have marked a correct construction may be followed.
• To have and elaborate surveys, graphs that have been used to promote service and product characteristics as well as competence´s data and global trends.
• To always have a designer who can control forms and communication in symmetry, but most of all a designer who are capable of solve problems such as a flexible and adaptable logo.
• When it is a product, marketing people and their vision are fundamental from the commercial point of view when defining virtues and characteristics of it to later translate it into an image for the client.
With those elements, the concept provides coherence to the message that wants to be given, strengthening it with similar content to differentiate it from the rest, and in MVP Business Strategy we can give you the advice you require.
http://www.gestiopolis.com/logotipo-profesional/
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